Netflix is considering expanding its NFL offerings, according to CFO Spencer Neumann, who spoke at Morgan Stanley’s Technology, Media and Telecom Conference. The streamer aired two NFL games on Christmas Day 2024, marking one of its first major forays into live sports. While Netflix is set to broadcast at least one holiday game in 2025 and 2026, Neumann hinted that the company could explore a broader NFL package in the future, though it’s not an immediate priority.
During the conference, Neumann emphasized that Netflix remains open to expanding its sports content if it makes economic and business sense. This follows comments from Chief Content Officer Bela Bajaria, who expressed interest in acquiring rights to Sunday afternoon NFL games if the league reopens its current deal in five years. Neumann clarified that Bajaria’s remarks were part of a hypothetical discussion and reiterated that Netflix’s current strategy focuses on “eventized moments” rather than a full-scale sports lineup.
Netflix’s live events, including the NFL games, Jake Paul vs. Mike Tyson fight, “The Roast of Tom Brady,” and John Mulaney’s “Everybody’s in LA,” have been successful but represent a small portion of the streamer’s content budget and viewing hours. Neumann noted that these events drive engagement, member value, and acquisition, with potential long-term benefits for retention.
The company’s upcoming live content includes new episodes of “WWE RAW” and another John Mulaney talk show, “Everybody’s Live.” While Netflix is not aggressively pursuing sports rights, Neumann’s comments suggest the streamer is open to opportunities that align with its broader entertainment strategy.
Netflix’s approach to live sports remains cautious, focusing on high-impact events that generate buzz and attract viewers. As the streaming landscape evolves, the company’s willingness to explore larger sports packages could signal a shift in its content strategy, though for now, it remains committed to its current model.
