Dove Men+Care has announced a partnership with Toronto Raptors Head Coach Darko Rajaković, appointing him as their first Chief Care Officer (CCO). This collaboration aims to initiate a conversation about care in 2024, emphasizing Dove Men+Care’s dedication to promoting care where it is most needed. This partnership reflects the brand’s commitment to highlighting the importance of care in various aspects of life.
As the Chief Care Officer, Coach Darko Rajaković will lead initiatives that emphasize acts of care in sports and beyond. He will develop and promote content showcasing stories of compassion, generosity, and community sport. The goal is to cultivate a culture where care is actively acknowledged and promoted. Coach Darko’s role will also involve community engagement through mentorship programs, encouraging young athletes and fans to participate in acts of kindness and support for each other.
“Our mission at Dove Men+Care has always been to bring superior care to men’s grooming and showcasing that an extra touch of care makes all the difference,” says Divya Singh, Head of Personal Care, Unilever Canada. “By partnering with Coach Darko, we are extending our commitment to care beyond skin and hair, into the heart of the sports community.”
Coach Darko Rajaković’s dedication to care goes beyond his professional duties. As a cherished leader among Raptors fans, he has consistently shown his passion for the game and his players. This partnership with Dove Men+Care enhances the care he already brings to the Raptors and the broader sports community.
“I am honored to be named the first Chief Care Officer for Dove Men+Care, and to share the message that care and compassion have a place in sports and beyond,” says Toronto Raptors Head Coach Darko Rajaković. “Together, we look forward to celebrating assists on and off the court, and uplifting community members whose acts of kindness define teamwork and sportsmanship.”
Coach Darko’s role as Chief Care Officer will involve a dynamic content series designed to highlight acts of care within the sports world. Launching this summer, the series will follow Coach Darko as he discovers and celebrates individuals who bring care into the lives of others through basketball. From recognizing community heroes to spotlighting those who have impacted his career, Coach Darko will shine a light on stories of compassion and kindness.
The partnership also includes interactive contests, allowing fans to share their own stories of care and compassion. These stories will be featured across Toronto Raptors and Dove Men+Care’s platforms.
Dove Men+Care recognizes the significant role sports play in society and aims to leverage this partnership to create a lasting impact. By uplifting and celebrating the care Coach Darko already demonstrates, Dove Men+Care seeks to inspire fans to join this movement, fostering a community where care is at the forefront.
