In this new era of college football, it appears that there is not only a race for the national championship, but also for the most intriguing and innovative NIL transaction. Jadarian Price, a Notre Dame football running back, is one of the leading candidates for the distinction this year.
Price recently signed a non-binding agreement with renowned jewelry designer Johnny Dang, who provided Price with a bespoke item as well as some training for life beyond football.
Notre Dame football running back nets high-end NIL deal
According to TMZ, the Notre Dame running back recently paid a visit to Dang’s famous Houston store. There, he collaborated with the designer to produce unique jewelry.
Price made it plain during that visit that, while he received a nice bespoke piece for himself, it’s not all about the swag: “It’s gonna go a long way. Just sharing contacts, meeting him and the people who helped him achieve success.”
Price said that the unusual deal is another example of how name, image, and likeness deals are altering the college athletics scene.
Jadarian Price earns a unique deal among Notre Dame football players
Price never imagined he’d be able to contact with Dang, a high-profile individual who represents a slew of A-list clients including Justin Bieber, Nicki Minaj, and renowned athletes.
“It’s not just about the quick cash, flashy chains … but also the networking piece,” Price told reporters.
Of course, Price is also receiving something he can truly call his own. The running back stated that his special collaboration with Dang will be financially lucrative. He appears to be receiving a specific piece of jewelry rather than a direct cash payout.
Dang receives one-half of the amazing backfield that guided Notre Dame to the national title game. Price shared carries with Jeremiyah Love and Riley Leonard, but still accumulated 746 yards and seven touchdowns.
